1. Create Quality Content
- unique well written content
- search engine results serve up the most appropriate website based on end user searches
- relevancy to keywords
- shareable content
- at least 200 words of the content
2. Make proper use of heading elements H1, H2, H3
- helps search engines understand the content
- proper use is essential as search engines give higher ranking signals
- leaner code, makes your site search engine friendly so that it can find what they're users are looking for
3. Use Titles and Meta Data
- titles carry a lot of weight
- true representation of the content of the page
4. Effective use of Keywords to the different elements of a page
- each page should have 2-3 keywords and use throughout with all the important elements sated below:
title
meta description
meta keywords
heading elements
<h1>
<h2>
text
alt tag
title tag
links
5. URL Optimization
- URL's should contain targeted keywords
- must be a unique URL
- Google prioritizes the first 5 words of the URL
6. Quality Inbound Links
- good links from other web pages
- these are like votes by the community
- should be relevant to the content of your page