When using Social Media to engage with your audience, how do you decide what to talk about?

We run across social media pages and forums that seem like they're always selling their stuff and to us it's a big no no.

When understanding your target audience and just to name a few, you should get to know their: 

  1) Interests 

  2) Hobbies

  3) Goals

  4) Challenges

In doing so, it will help you find other topics to write about and promote so that your target audience either finds it entertaining or useful.

It's about giving, giving and giving before you ask or talk about yourself. As a general rule of thumb, you should talk about/give useful and/or entertaining content that interests your audience 80% of the time and only talk about yourself 20% of the time.